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Flinkwerk

Code. Build. Run.

Branding
Creative Direction
UI/UX
Flinkwerk is a DevOps and CI/CD tool that streamlines the seamless development process and automates the deployment of web software in a highly configurable approach.

Branding

As a highly technical product, the Flinkwerk team aimed to establish a brand that resonates with tech users, conveying an ideal of seamless flow that mirrors the company's commitment to streamlining DevOps processes. Ssimple but powerful.

Collection of Flinkwerk logo in different colors.
Flinkwerk brand colors.
Flinkwerk brand typographic family.
Flinkwerk app logo variations.
Centered paragraph with Flinkwerk principles and brand logo.

User Personas

The dynamic visual elements resonate with developers' forward-thinking mindset, while the harmonious color palette appeals broadly, conveying reliability and user-friendly interfaces. The Flinkwerk logo not only represents technical prowess but also resonates with the varied stakeholders in the DevOps ecosystem, ensuring a timeless and versatile design.

Three Flinkwerk persona profiles.
Centered paragraph with Flinkwerk principles and brand logo.

Brand in use

Through carefully curated visuals, witness how Flinkwerk's modern design philosophy and intuitive user experience elevate not only the aesthetic appeal but also the functionality of software development and deployment.

Flinkwerk logo in white over picture of man typing on his laptop computer outside. There's a city view in the horizon and the sun has set.
Flinkwerk brand work/identity badge.
Hand holding smartphone displaying Flinkwerk app logo.
Various black Flinkwerk business cards.
Flinkwerk brand logo sticker on macbook.
Gray scale gradient view of Flinkwerk's 'F' logo.

Website

The Flinkwerk website embodies the brand's commitment to streamlined DevOps processes, utilizing the fluid lines of the logo for an intuitive user experience. Dynamic visual elements showcase the automated nature of Flinkwerk's solutions, engaging users in understanding the efficiency of DevOps tools. This intentional design creates an immersive journey, ensuring visitors feel the fluidity and efficiency at every stage of software development and deployment.

Laptop displaying Flinkwerk app logo connecting to logos of other services, such as github, docker, wordpress... etc.
Grid view of various Flinkwerk site pages.
Laptop displaying visual description of what Flinkwerk can do.

Mobile

Dynamic visuals showcase automated solutions, engaging users in understanding DevOps tool efficiency. This intentional design ensures a user-centric journey through software development and deployment on the go.

Three smartphones over a white background displaying the Flinkwerk app.
Two smartphones side-by-side displaying the Flinkwerk app.
Two smartphones side-by-side displaying the Flinkwerk app.
Two smartphones side-by-side displaying the Flinkwerk app.
Two smartphones side-by-side displaying the Flinkwerk app.

Illustrations

Each graphic element is thoughtfully crafted to elucidate the stages of Flinkwerk’s process, capturing the essence of efficiency and connectivity. From conceptualization to deployment, these illustrations provide a vivid showcase of Flinkwerk's comprehensive approach, turning complexity into clarity.

Flinkwerk app logo connecting to logos of other services, such as github, docker, wordpress... etc.
Visual description of what Flinkwerk can do.
Visual description of Flinkwerk's feats and achievements.
Flinkwerk app logo in black and white.

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